Blog#2: Pantene(Nao Murakami)

Here is a commercial for Pantene. There are many different kind of ads for pantene, and they all use popular actresses. In this one, Haruka Ayase is talking about what problem her hair had, the split ends which many girls care about. She says that she thought there is no solution for splits end, and she gave up. Then pantene shows how this shampoo works for split ends, and also they introduce that pantene has triple protein. After this, Haruka Ayase shows how her hair repaired, and says 「枝毛のことをわすれてここまでのばせた。ずっときれいが続いてる感じ」, "I could let my hair grow without split ends! Feels like my beauty contineus interminably!" , and then,「嬉しくなる」, "You can also be happy".  This commertial is very simple, but haruka's hair is very beautiful and we can see how this shampoo works cleary, so it gives us great impression of this shampoo.

Blog#2: JR Higashi-Nihon SKI SKI (Yurina Mori)

  Here is a commercial for JR Higashi-Nihon SKI SKI. The main character is Tsubasa Honda who is a famous actress and  fashion model in Japan. This commercial shows Tsubasa Honda went skiing with her friends. She loves a male friend in her friends and he loves her, too. But they don't notice it each other. They think same thing, " What happens if I say that I love you?" Therefore they can't tell themselves love.The music used in the commercial is 「雪の音」"sound of snow". It is sung by a Greeeen who is famous singer group in Japan. This song shows their love and a romance of youth. The slogan in this commercial is 「青春は、純白だ。」"youth is snow-white" which shows we can enjoy our youth at ski ground. There are two scene in this commercial, romance and friendship. So we think that we can experience love and cement a friendship there. Also, we can watch the a sequel to the commercial on the Internet. I think if you see every story, you may want to go skiing.

Blog#2: Pocky (Momoko Watanabe)

Here is a commercial for Glico's Pocky chocolate.  It is a comical story showed by a devil and an old woman in rural train.  Devil gets angry when old woman steps on his foot.    Old woman does not notice that she did, and hand devil a orange with a smile.  Though devil is confused, he receive it.  Devil stop being mad to her and give her his pocky. Lastly, they eat Pocky together.

The commercial's slogan is "Let's share! pocky!", so this commercial express it well.  This commercial is made as series.  At first commercial of pocky, god changes a greedy man into devil, and say him "If you learn sharing, you will return to human."

After that, Glico has made five commercial which have same message, "Let's share ! Pocky!" Main character devil is always played by Kazunari Ninomiya who is a Japanese very popular idol.  By making commercial as series, people will have strong impression without losing interests.  The music used in this ad is like a hymn. I think it makes this ad more comical.  When this ad tell us slogan, the background color is red. It reminds us that package color of pocky is red.  This ad has no information, but it is effective by its big impact.

Blog#2:Kaku highball (Mizuki Yanagisawa)

Here is a commercial for Kaku highball. The main character in this commercial is a young woman who is Miho Kanno. She is a famous actress in Japan. This commercial shows Miho Kanno as a shop owner and two men are drinking Kaku highball in a bar. The first part of the ad, Miho tells how to make a good drink and two men take notes of it. Moreover, Throughout the whole commercial, Miho and two men are always smiling and seems they are having fun with drinking Kaku. In the first 10 seconds Miho explains how to make a good alcohol drink with Kaku. The music used in this ad is 「ウィスキーが、お好きでしょ」"you like whisky, don't you?" composed by Shun Taguchi who is one of the most famous singer song writers in Japan. This song makes the ad's atmosphere much luxury and comfortable. At last of the ad, there is a slogan, 「うちのハイボールは、角だから」"My highball is Kaku" which emphasizes she likes Kaku highball the best. Throughout this commercial, I think there are two messages of this ad. One tells how good ratio of this highballn is. In this ad, this Kaku highball is made by whisky and soda in a ratio of 1 to 4, and a little of love, as Miho says. Another message of this ad is that people who drink this Kaku highball will be happy and be able to feel comfortable as these people in this ad are. 

Blog#2:Tokyo Disney Resort (Misaki Yoshida)

   I’m going to introduce to you a commercial for Tokyo Disney Resort. It shows some scenes of Tokyo Disney Resort through a woman’s whole life. First, a young girl enjoyed Disney Resort with her family, and she is attracted by a princess. When she was a high school student, she met a man in Disney Resort. They became a couple, and of course dated at Disney Resort. They got married in front of Cinderella Castle. She was able to become a princess she admired. After that, she enjoyed with her child, even she gets old. The commercial tells us that Tokyo Disney Resort makes every generation smile and happy. This commercial’s slogan is「夢がかなう場所」 “where dreams come true”. We also can hear “dreams come true” from music. This commercial seems to a fairy tale like Cinderella, because it is made by animation, but we feel close to this commercial. Do you notice that last 4 seconds aren’t animation? I think that is answer to feel close. This CM attracts people with a picture without talking a lot. Maybe, everyone has seen this commercial at least once. I think it reminds people that it is a good place to be able to visit every generation.