Blog#2: Pocky (Momoko Watanabe)

Here is a commercial for Glico's Pocky chocolate.  It is a comical story showed by a devil and an old woman in rural train.  Devil gets angry when old woman steps on his foot.    Old woman does not notice that she did, and hand devil a orange with a smile.  Though devil is confused, he receive it.  Devil stop being mad to her and give her his pocky. Lastly, they eat Pocky together.

The commercial's slogan is "Let's share! pocky!", so this commercial express it well.  This commercial is made as series.  At first commercial of pocky, god changes a greedy man into devil, and say him "If you learn sharing, you will return to human."

After that, Glico has made five commercial which have same message, "Let's share ! Pocky!" Main character devil is always played by Kazunari Ninomiya who is a Japanese very popular idol.  By making commercial as series, people will have strong impression without losing interests.  The music used in this ad is like a hymn. I think it makes this ad more comical.  When this ad tell us slogan, the background color is red. It reminds us that package color of pocky is red.  This ad has no information, but it is effective by its big impact.