Blog#2:Kaku highball (Mizuki Yanagisawa)

Here is a commercial for Kaku highball. The main character in this commercial is a young woman who is Miho Kanno. She is a famous actress in Japan. This commercial shows Miho Kanno as a shop owner and two men are drinking Kaku highball in a bar. The first part of the ad, Miho tells how to make a good drink and two men take notes of it. Moreover, Throughout the whole commercial, Miho and two men are always smiling and seems they are having fun with drinking Kaku. In the first 10 seconds Miho explains how to make a good alcohol drink with Kaku. The music used in this ad is 「ウィスキーが、お好きでしょ」"you like whisky, don't you?" composed by Shun Taguchi who is one of the most famous singer song writers in Japan. This song makes the ad's atmosphere much luxury and comfortable. At last of the ad, there is a slogan, 「うちのハイボールは、角だから」"My highball is Kaku" which emphasizes she likes Kaku highball the best. Throughout this commercial, I think there are two messages of this ad. One tells how good ratio of this highballn is. In this ad, this Kaku highball is made by whisky and soda in a ratio of 1 to 4, and a little of love, as Miho says. Another message of this ad is that people who drink this Kaku highball will be happy and be able to feel comfortable as these people in this ad are.